Soulful journeys, handpicked paths
Rove Culture crafts custom journeys to places a little less ordinary.
With travel experience in over 70 countries — from luxury safaris to leaky boats — the team at Rove Culture know how to design trips that are thoughtful, flexible, and truly you.
Whether it’s a remote mountain village or a festival in the desert, we’ll get you there — with every detail done right.
Offering a mobile service within the Wairarapa, we can come to your home, work, or a cafe, or we have an office in Carterton, Wairarapa (by appointment). Or we can meet via video call, email or phone.
At Rove Culture, we’re here to make your next trip your best one yet — wherever in the world that might be.
Uncharted Destinations
Ever been somewhere so unexpected that your well-travelled friends say, “Wait… where is that?” That’s our sweet spot. We create custom itineraries that take you to the lesser-known, quietly spectacular corners of the world — the kind of places that aren’t on most people’s radar (yet).
Cultural Immersion
Travel is about more than just seeing the sights — it’s about connecting. We create experiences that invite you to engage with local cultures, and understand the stories behind the places you visit. Whether it’s learning to cook with a local family, exploring ancient traditions with a guide who grew up nearby, or simply sharing a meal and good conversation, these are the moments that stick with you.
You Decide
Maybe you appreciate a little luxury. Or maybe you’re happiest living like the locals, soaking up the vibe of a new place. Be it on an expedition cruise, a small group tour, or a tailor-made itinerary just for you and your travel companions - we’ll design your travels your way. It’s all about what feels right for you.
About the founder
Rebecca Kent, founder of Rove Culture, has long been at the heart of experiential travel. Her passion, curiosity and deep respect for culture and connection shape everything she creates – not just holidays, but thoughtful journeys that stay with you.
Rebecca has built a space where travellers can engage more meaningfully with the world – experiences that feel real, not manufactured. Whether you're chasing adventure or craving stillness, she believes the most enriching travel is done at your own pace, in your own style.
“Rove” (verb) to wander about without definite destination; move hither and thither at random, especially over a wide area.
“Culture” (noun) the attitudes, feelings, values, and behaviour that characterise and inform society as a whole or any social group within it.
Rebecca provides an unrivalled service. Her travel knowledge is vast, and as a customer, you certainly reap the rewards of her extensive experience.
Emma Roebuck
Travel Client
If you're like me/us and need to change travel plans at short (or even long) notice I totally recommend Anastasia for unflappability!!
Ana has handled everything we've thrown at her with patience, grace and understanding, all the while being a total professional and letting us know exactly what any charges are for any of the changes we've made or are making to our travel plans.
Ana has been more than thorough in finding and organising what we've asked for, and she has also had some great ideas and tips of her own. I look forward to working with her more as our trip gets closer to our travel dates!! I'll definitely being using Ana again!!
Barbara Jackson
Travel Client
‘Rebecca's knowledge is second to none! She has been considered "our" or "my" travel consultant for more than 10 years.
Rebecca provides quality service no matter how small or big the trip is and open with advice and options’
Kerry Williams
Travel Client